Lee Frederiksen
Managing partnerLee Frederiksen, PhD, is managing partner of
Lee Frederiksen, PhD, is managing partner of
Once you complete the steps outlined below, you'll have a clear picture of what your website needs, and how to move forward with your lead-boosting upgrades.
An "integrated marketing communications" approach offers resilience and success when coaxing clients to the top of search rankings.
Some accounting firms were already facing the mass exodus of retiring baby boomers.
Many professional service firms don’t realize that many referrals come from people who aren’t paying clients.
Your site is a critical component of your employer brand, so it’s essential that you prioritize updating or redesigning it with future job candidates in mind.
Does M&A make sense for your firm? Before you say yes, consider this: They come with significant risks.
It is more important than ever for accounting and financial service firms to be visible where prospects are looking for insight and help.
Social media can be exceedingly frustrating for an accounting firm that’s trying to stay current and utilize a digital marketing strategy to build its brand, develop new business, and fuel growth.
It’s imperative that business development and marketing come together to find ways to support their common goal.
Highly successful firms employed tools that helped them gain useful market knowledge to make more informed decisions that enable their marketing programs to be more effective.