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Thom Rooney

Manager Customer Insights, Analytics, and Loyalty Measurement

Thom is responsible for establishing Voice of the Customer programs; development of customer insights to inform customer strategies; cultivating customer loyalty, and enhancing the overall delivery of the customer experience.� He is passionate about using customer feedback to add value and build customer loyalty.� In 2013, Thom helped provided key leadership in the development and implementation of the BMO Harris Bank�s Customer Feedback and Complaint Management program and launched a transaction based feedback program to learn more about new cardholder onboarding experiences.Thom�s 20 year career in Financial Service includes a number of positions spanning from Collections, Investment Advisor, Training Design and Facilitation, and Regional Banking Sales Management. Throughout his career, he has found listening and responding to customers a key to growing long term relationships.