As Senior Vice President and General Manager, North America for The Western Union Company, Victoria López-Negrete is responsible for managing all consumer related products and services for the United States, Canada and Mexico. López-Negrete’s tenure with Western Union began in 2008 and she has held increasingly responsible roles including Vice President for U.S. Hispanic Business, Mexico and U.S. Money Transfer for Western Union, Vigo & Orlandi Valuta. López-Negrete has extensive experience from over 20 years in financial services in the United States, Mexico, Central and South America. Having worked in retail banking and payment services with a solid and successful track record. Prior to joining Western Union, López-Negrete broadened her experience while serving the U.S. Hispanic segment at López-Negrete Communications, an independent, Hispanic owned and operated, full-service agency specializing in Hispanic marketing. Among other accounts, she managed the U.S. Hispanic advertising strategy for Visa USA and Microsoft. López-Negrete also led Citibank card business for Latin America. She managed all marketing and rebranding efforts for Mexico’s Grupo Financiero Citibank, the marketing strategy forCitibank’s credit card launch in Peru, as well as for the Consumer Franchise Management group in Chile. In addition, Victoria was the General Manager for the MasterCard Office in Mexico. López-Negrete has advised several clients including Unilever, De Beers, Colgate-Palmolive, Northern Telecom, United Distiller and Grupo Maseca (Mission Foods). She also performed brand management for Gillette and Sabritas/Pepsi Food International in Mexico. Victoria has served on the Board of Directors for Latin America Visa, TSYS – Mexico and Prosa, the Mexican Banking Association and the Visa Marketing Committee in Chile. López-Negrete has a degree in Sciences of Social Communication from Anáhuac University in Mexico City, Mexico. She is fluent in English & Spanish.´
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