Plainview, N.Y. (Oct. 9, 2003) -- Internet Accounting Software Inc., developer of accounting software for companies outgrowing entry-level packages, launched a product give-away in its home area of Long Island, N.Y. that it hopes will add new resellers as well as new users.
The company based in Plainview, N.Y., this week began giving away a special edition of its IAS Visual Advance product to the first 1,000 takers on Long Island. Each package given away has a street value of over $10,000, the company said.
In addition to adding customers, IAS hopes the campaign will attract Long Island area resellers seeking to service the new customers, according to sales director Keith Furino. IAS, which develops 15 different modules, makes its source code available and many of its users operate customized versions, he added.
Prior to the campaign, the company, according to Furino, had about 1,000 customers nationwide, but no customers or resellers on Long Island, just east of Manhattan. The give-away marks the first direct marketing by IAS, which has sold exclusively through its channel While its typical customer has five to 10 system users and operates IAS systems that costs about $6,000, IAS's customers range from sole operators to companies with up to 40 simultaneous users, Furino said.
For more information, visit the company Web site, iasadvance.com.
--John M. Covaleski
