New York (Oct. 18, 2002) -- The American Institute of CPAs will again hook up with Money magazine to sponsor Women's Financial Health Week next year.The event, scheduled for Jan. 13 – 17, 2003, is aimed at promoting CPAs in general, and CPA/Personal Financial Specialists in particular, as the preferred provider for financial planning services. It will kick off with a satellite media tour featuring Money magazine senior editor Marion Asnes and PFS Barbara Raasch.

"As studies have shown, women are more in need of financial planning than their male counterparts. We're trying to create awareness that financial planning should not be taken lightly," said AICPA spokesman Joel Allegretti. "It should be considered the way a person would consider their personal health. And just like you'd go to a doctor for medical advice, financial planning does require expert advice. The CPA financial planner is the person to go to for that advice."

The campaign's centerpiece is a Web site,  Last year's event drew 10,000 visitors to the site, far above the expected 3,000, Allegretti noted.

A volunteer panel of PFS designees is putting together the event. The panel members are: Randi Grant, Barbara Raasch, Connie Brezik, Mike Eisenberg, Virginia Stanley and Doug Stives.

-- Melissa Klein

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