New York (April 9, 2003) – Rather than embarking on a national advertising campaign to bolster the profession’s image, the American Institute of CPAs has instead commissioned a series of three print ads for use in individual states, the organization’s president said Tuesday.

“We’ve decided to marshal our resources in a grassroots image approach,” AICPA President Barry Melancon told WebCPA in an exclusive interview. Offering state societies the use of these ads will enable local CPAs to serve as spokespeople for the profession, rather than having the message come from a national level, he said.

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