Tracy Crevar Warren, chief marketing and business development officer of Dixon Hughes PLLC, is leaving the firm to launch her own consulting business.
Warren's new organization, The Crevar Group, will focus on growth consulting for professional services firms when it opens Jan. 1, and be based in High Point, N.C.
"I've done what I wanted to do and the machine is built now," she told WebCPA. "[Dixon Hughes] will become my first client."
Employed at Dixon Hughes for the past 15 years, Warren served as its marketing head for the past decade and helped the firm grow from a $10 million business to more than $120 million in annual revenues. Based on its 2004 revenues, Dixon Hughes ranked No. 21 on Accounting Today's 2005 Top 100 Firms list, with revenues of $98.9 million.
"She helped put us on the map," says Dixon Hughes co-chief executive partner Eddie Sams, in a statement.
With a focus on accounting and law firms, The Crevar Group will advise professional services firms in a number of areas, including niche development; staff training and executive coaching; infrastructure development; marketing and business development hiring; staff utilization and re-engineering; merger and acquisition assistance; meeting/retreat facilitation; and ROI maximization.Warren has also served as president of the Association for Accounting Marketing and has been named by Accounting Today as one of the 100 Most Influential People in the accounting industry.
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