The Association of International CPAs and CPA.com announced on Wednesday that four tech companies have been named to the first class of the "Startup Accelerator" program. The finalists were announced at the Digital CPA Conference in San Francisco.

Launched this past June to help build innovation and raise awareness of new technologies in the accounting profession, the program helps finalists by awarding them seed money as well as granting access to senior leaders of the Association and CPA.com and a panel consisting of thought leaders who will advise on global trends within the accounting profession. All finalists are also invited to present more information on their companies next summer at the AICPA Engage conference in Las Vegas.

“We were impressed with both the quality and breadth of applicants for the accelerator,” said Erik Asgeirsson, president and CEO of CPA.com, per a statement. “The Association and CPA.com are committed to keeping the accounting profession in the forefront of technology, and we look forward to working closely with these promising startups over the next year.”

“At the start of this process, we identified two key areas of focus for applicants: 1) technology and financial information and 2) professional competency innovation,” stated Lawson Carmichael, the Association’s executive vice president for strategy, people and innovation. “Our finalists nicely balance those priorities.”

The four finalists are as follows:

  • TrueUp – A Los Angeles startup that uses gamification to help companies measure the technical skills of potential job candidates and improve those of current staff members.
  • RegroupTax – A La Mesa, Calif., firm that built a cloud-based program/app that creates a trial balance and workpapers for business tax prep.
  • Pluma – A San Francisco company that built a professional development platform that pairs working professionals with executive coaches through messaging and video sessions available on computers and mobile devices.
  • North Capital – A Salt Lake City marketplace solutions/advisory firm with a technology platform that allows broker-dealers, funding platforms and issuers to hold private online securities offerings.

For more on the program, head to the Association's site here.

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