Philadelphia (Nov. 5, 2003) -- The Financial Planning Association has teamed with financial services firm ING on a program to recognize planners and to promote financial planning to the public, the firms announced at the FPA's annual Success Forum here.

Dubbed "A Fresh Approach," the program will highlight the work of financial planners who have used innovation in their approach to planning in a series of advertorials appearing in Money magazine. The first of the 10, two-page ads, paid for by ING, will debut in December. It will feature New York-based certified financial planner Claire Strenstrom, who helped the FPA implement a pro-bono program to help people affected by the September 11 attacks.

"FPA's mission is to be the community that fosters financial planning, and one of the hallmarks of financial planning is a commitment to public service," FPA president David Yeske said of the announcement, made Tuesday. "This is a perfect opportunity to partner with ING and to carry our mission forward."

"Consumers are still reticent," said Tricia Conahan, ING senior vice president of brand development. "They're afraid to get back into the market. What better time to communicate aggressively that financial planning is great?"

Nominations will be reviewed by FPA and ING, but selections will be made by an independent committee organized by Money. Nominations can be made at

-- Melissa Klein

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