Brookfield, Wis. (March 17, 2004) -- Professional services and tax firm Jefferson Wells International has named local shop Bader-Rudder as its advertising agency of record.

The agency, headquartered here, will develop a branding campaign for the 35-office company with locations throughout the U.S. and Canada. “The goal is to develop a consistent message for all our offices to get out,” said a Jefferson Wells representative.

Jefferson Wells launched an agency search toward the end of 2003, after president and chief executive Owen Sullivan determined that JW needed a stronger brand image. The firm subsequently fielded pitches from a number of Midwestern-based agencies.

The first creative effort is expected to break sometime in June, following a period of brand research. Ad spending levels were not disclosed.


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