Brookfield, Wis. (March 17, 2004) -- Professional services and tax firm Jefferson Wells International has named local shop Bader-Rudder as its advertising agency of record.
The agency, headquartered here, will develop a branding campaign for the 35-office company with locations throughout the U.S. and Canada. “The goal is to develop a consistent message for all our offices to get out,” said a Jefferson Wells representative.
Jefferson Wells launched an agency search toward the end of 2003, after president and chief executive Owen Sullivan determined that JW needed a stronger brand image. The firm subsequently fielded pitches from a number of Midwestern-based agencies.
The first creative effort is expected to break sometime in June, following a period of brand research. Ad spending levels were not disclosed.
Register or login for access to this item and much more
All Accounting Today content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access