Stamford, Conn. (Jan. 6, 2003) -- Technology industry analysts Meta Group predicts that customer relationship software sales should increase briskly over the next two years after being sidetracked by customer fears.

"Clients that have deferred CRM evolution in 2001 and 2002 will be more inclined to move ahead, resulting in CRM services growth of 5-6 percent in 2003 and 8-10 percent in 2004/05," Meta says in its "MetaSpectrum" report, covering the CRM consulting services market.

Growth is being projected after years in which business end users have had "a low level of confidence with regard to CRM service providers, based largely on early CRM stumbles usually associated with enterprise-wide projects," Meta said. It further said that improvements by CRM service providers have set the stage for market growth.

"Best-in-class IT organizations understand that CRM excellence is not predicated on software implementations alone," said Michael Doane, Meta’s vice president of professional services strategies. "Strategy, integration, deployment, and value measurement are key issues, and our research indicates that clients can have greater success when they tap outside consulting services for these areas."

-- Electronic Accountant Newswire staff

Register or login for access to this item and much more

All Accounting Today content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access