Marietta, Ga. (July 12, 2004) -- Other than a lack of time, motivating partners to be more active marketers is the greatest challenge in marketing a firm, according to more than a third of 34 managing partners surveyed by Capstone Marketing.

When asked how their firm's partners are held accountable for their marketing activities, 35 percent of respondents revealed that their partners aren't held accountable, 26 percent reward partners monetarily for marketing activities, and 29 percent reduce partner compensation and bonuses for a lack of marketing activities, Capstone reported.

Register or login for access to this item and much more

All Accounting Today content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access