Multidisciplinary Network Launches New Brand Image

New York (Dec. 2, 2002) -- The former MacIntyre Strater International network of law and accounting firms has rebranded itself as MSI Legal & Accounting Network Worldwide.

The image change was made to help the network "build a strong global brand to match its growing international presence," according to a news release.

MSI counts 224 legal and accounting firms from 85 countries in its network.

"The new MSI corporate identity and tag line, ‘Together we are stronger’ provides member firms with dual-branding opportunities that encapsulate exactly what MSI is all about -- strong, local firms being able to retain their independent identities, yet able to benefit from close links with like-minded professionals in every commercial center around the world," says James Mendelssohn, chief executive of MSI.

-- Electronic Accountant Newswire staff

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