NAPFA LAUNCHES PSA CAMPAIGN: The National Association of Personal Financial Advisors, a 1,300-member association of fee-only financial advisors, has launched a consumer-oriented public service campaign aimed at educating Americans about the need for financial professionals to hold themselves to a fiduciary standard. The campaign is titled "Focus on Fiduciary."NAPFA said that the strategy behind the campaign is to highlight the issues surrounding fiduciary standards in the financial industry while helping consumers ask the right questions of their financial advisors. To support the campaign, NAPFA has developed a number of resources available to the industry and consumers alike, including:

* A Web site with details on the fiduciary issue (;

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