Chicago (Feb. 5, 2003) --The vast majority of accountants and other professional services firms prefer paper and "snail" mail over e-mail for sending newsletters to clients, according to a survey by practice management consultants Practice Development Institute.
Just 5 percent of firms that publish client newsletters send them exclusively via e-mail versus 95 percent that send out printed copies via regular mail, according to PDI's survey. The research polled 1,480 accounting, law, banking, insurance and human resource firms that are its clients and another 2,800 accounting firms that are not its clients. Twenty-two percent of those surveyed distribute via both e-mail and regular mail.
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