In recent weeks, I've observed a sometimes subtle, but significant, shift among forward-looking CPA firms, away from filling the pipeline with leads and toward managing the leads coming in the door.
In a time of plenty, as today, these firms are wisely focusing internally to ensure that the practice growth side of their business is as strong and sophisticated as the delivery side.
Register or login for access to this item and much more
All Accounting Today content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access