Small Business Owners Feeling More Confident

Small business owners are feeling more confident about their success over the next two years, but many are still having trouble accessing capital and loans.

A new survey by the Hartford insurance company found that 70 percent of the small business owners they polled feel successful, even as they face challenging conditions.

The national economy continues to put pressure on the majority of small business owners, with 57 percent indicating it has had an impact on their business. When asked what prevents their business from being successful, small business owners noted that financing is a particular area of pain. Specifically, 34 percent of respondents said that obtaining a loan or other capital is difficult.

Despite high unemployment rates, finding qualified talent remains a challenge for 59 percent of the small business owners polled by the Hartford.

Small business owners remain optimistic about their success—even in a tough economy— because profits aren’t always the definition of success. According to the survey, 82 percent said they place great importance on doing something they feel passionate about and enjoy. While 77 percent acknowledged that increasing the profitability of their business year over year was very important, only 18 percent said this was the most important factor in defining success.

Eighty-one percent of the small business owners surveyed said they want to stay deeply involved in the operation of their business. An overwhelming majority of 90 percent of the survey respondents indicated that they enjoy owning their business.

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