Thomson Reuters is providing accounting firms with content they can use for marketing through social media such as Twitter and Facebook.

Thomson Reuters Checkpoint Marketing for Firms Social Media Solutions helps tax and accounting professionals show off their expertise while connecting with clients and prospects via social media.

Approximately 80 percent of potential professional services clients use social media to research firms, according to a recent survey by CPA Trendlines, and Checkpoint Marketing for Firms Social Media Solutions helps firms maintain a social media presence. The service provides ready-to-post content to save firms time and effort while increasing client engagement.

“A firm’s social media activity can have a significant impact on new business earning potential and client retention goals,” said Brett Notine, senior vice president of emerging and specialty segments with the Tax & Accounting business of Thomson Reuters, in a statement. “To stay competitive, firms need a strong social media presence and strategy with engaging content. Our new social media solutions make it easier for firms to engage with clients and prospects via social media.”

In addition to providing formatted content on a range of business topics, Social Media Solutions publishes posts to an unlimited number of social accounts and includes reputation-monitoring and metric-capturing tools. Users receive ready-to-share Checkpoint Marketing content within the system. They also get continuous training programs, best practice tips, and quarterly reviews with a customer support team to help analyze their social media results and assess their strategy.

The system can accommodate firms large and small, providing content on a daily or weekly basis.

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