Dallas (Nov. 27, 2002) --- The Texas Society of CPAs has partnered with The Richards Group for a radio and print ad campaign tailored to highlight the contributions of CPAs in the Lone Star State to the Texas economy.

The TSCPA has placed the ads in a variety of statewide media outlets, including the Texas State Network and various business journals

"Our intent was to convey the influence of CPAs on day-to-day economic activities and create a hometown feeling that would resonate with our target audience," said TSCPA chief executive John Sn Sharbaugh.

Dallas-based The Richards Group has created branding campaigns for such clients as Hyundai, The Home Depot and Motel 6.

-- Electronic Accountant Newswire staff

Register or login for access to this item and much more

All Accounting Today content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access