New York (May 24, 2004) -- Many accounting firms need to coordinate their marketing efforts more with their Web site, according to Robert Algeri, partner with the New York-based Web and print design firm Great Jakes.
Algeri maintains that sites are critical to accounting firms, as they are to other professional-services companies. Speaking at a luncheon meeting of the New York Metropolitan chapter of the Association for Accounting Marketing, he cited research that indicates that 15 to 20 percent of established businesses look for a new accounting firm every year. He also noted that 73 percent of law firms have reported that they have good clients who first found them via the firm’s site. “We can only assume it’s about the same for accounting firms,” Algeri said.
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