J.H. Cohn LLP has unveiled a multi-million-dollar advertising campaign designed to tout the firm's prominence in the New York metropolitan area.
Featuring New York Yankees manager Joe Torre, the six-ad series will run in national business and key trade publications. According to the firm, the campaign is the largest to date outside of the large national firms and will be supplemented by the launch of a corporate identity program and Web site.
The new ads are tied together by a "How Are You Managing?" theme and are designed to illustrate J.H. Cohn's partner-level approach to helping clients overcome business challenges. Torre is featured with keywords representing the firm's experience in key core growth areas, including corporate governance, Sarbanes-Oxley implementation and business investigation services.
The firm has also devoted resources to a new media venue targeting market decision-makers residing in the Northeast. J.H. Cohn ads will soon be posted on outdoor telephone kiosks in upscale residential neighborhoods and commuter rail lines originating in suburban New York and New Jersey.
J.H. Cohn ranked No. 18 on Accounting Today's 2006 list of Top 100 Firms, with revenues of $150 million. The firm's new Web site is located at www.jhcohn.com.
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