Jeff Thomson

The Institute of Management Accountants has launched a new promotional campaign to highlight the role of Certified Management Accountants in real-world situations.

The Babson College professor takes his post as the institute faces the challenge of the coronavirus pandemic.

As companies struggle to survive in an increasingly complex and threatening environment, the role of management accountants has become ever-more critical, according to IMA president and CEO Jeff Thomson.

Accountants and finance pros have led in formulating strategy, anticipating risk and determining the best course of action to move forward.

Chief financial officers are playing a key role in helping their companies cope with the fallout from the coronavirus pandemic and the economic devastation it’s causing, according to officials from the Institute of Management Accountants.

Most CFOs polled by PwC expressed great concern for their business and 80 percent anticipate COVID-19 will decrease their revenue or profits this year.

The Institute of Management Accountants is helping promote International Fraud Awareness Week, to push financial professionals to do more to ensure fraud prevention and detection are a priority at the companies where they work.

Top officials from the International Integrated Reporting Council, the Institute of Management Accountants and the International Federation of Accountants met in New York to discuss what steps they can take to enhance integrated reporting to provide better information on sustainability and other non-financial matters.

The Institute of Management Accountants is also encouraging accountants to develop a wider range of skills.

A panel of experts discussed the future of the profession during the Institute of Management Accountants’ conference in San Diego.