The American Institute of CPAs has begun promoting the benefits of the CPA credential in new advertising and marketing campaigns.
The ad campaign, centered around a public service site called
In conjunction with the ad campaign, the AICPA has also put together an
One reason for the new marketing and ad campaigns, according to the Journal of Accountancy, is that the AICPA is worried that the IRS’ new regulation of tax preparers might create some confusion in the general public.
The AICPA has also been busy on another front. As it pushes for the creation of a separate standards board for private company accounting rules, and awaits a final report from the Blue Ribbon Panel on Standard Setting for Private Companies, it has launched a new Web page on its own site discussing private company financial reporting.
The site includes videos from AICPA president and CEO Barry Melancon, and AICPA chairman Paul Stahlin, who is the regional president of Skylands Community Bank, in Somerville, N.J. You can check out the videos at