Much has been written about employee retention at public accounting firms. Employee connectivity to the business, or “employee engagement,” is a key factor in employee retention and firm growth.
When CPA firm leaders are in discussions to merge with another firm, the conversation at some point turns to the importance of staff retention and engagement over the short and long term.
Many firm leaders do not truly appreciate that CPA firms are in the business of public accounting and consulting to generate handsome profits and an attractive ROI for the equity partner group.
Many firms fire staff after tax season. The reason being that they feel they needed to get through tax season and those who are not good are let go as soon as practical. I did it differently.
