CPA2Biz, the business and technology subsidiary of the American Institute of CPAs, has changed its company name to CPA.com to more closely align with its mission of “empowering CPAs and businesses for the digital age.”
“CPA.com has been serving as a strong umbrella brand for us for the past 18 months,” said CPA.com president and CEO Erik Asgeirsson in a statement Monday. “It’s a high-quality asset, so elevating it to our company name was always a consideration and more a matter of when’ not if.’ The new name is strong, simple and clear and reflects a digital service offering that is growing to meet the needs of CPAs. The time is right to make this switch.”
The announcement was made Monday at the AICPA's Spring Meeting of Council in Scottsdale, Ariz.
The CPA profession continues to be faced with complex challenges and opportunities, which are increasingly being addressed through innovative technology solutions and evolving practice development strategies, the Institute noted, and CPA.com is positioned to help CPA firms succeed in this new era.
CPA.com will build on the accomplishments of CPA2Biz, which in the past decade has successfully launched a number of products and services such as a leading e-commerce site for financial professionals, a curated platform of cloud solutions for firms, the Digital CPA conference, and a learning management system for firms and corporations. The CPA.com name had previously served mainly as a CPA-branded email service for accountants.
While the new name is effective immediately, the company’s various properties will be rebranded gradually over the course of the year as CPA.com uses the name change to take a fresh look at its brand identity. The existing URL for the AICPA Store site, cpa2biz.com, will remain active for the foreseeable future to eliminate any inconvenience for customers.
“For more than a decade, CPA2Biz has stayed true to its mission and become a valuable resource for AICPA and its members through services to firms,” said AICPA president and CEO Barry C. Melancon. “What better way to serve the market through those firms than to leverage CPA.com. It is a win for the profession as we constantly strive to enhance the CPA brand and for CPA.com as a company as it focuses on providing unique services to the AICPA membership.”