Accounting

Accounting News & Professional Insight

Accounting Today delivers news, rankings, thought leadership, and analysis for accounting professionals so they can navigate change in standards, firm strategy, technology adoption, talent, and the overall business environment.

Accounting professionals are facing rapid transformation, including shifting professional standards, demographic change, technology disruption, practice consolidation, and changing expectations for advisory services. Our coverage surfaces these strategic dynamics and provides insights and analysis for firms, leaders, and the accounting profession.

AT Think When adjusted earnings make for smarter deals

Accounting executives can learn a lot from new research on non-GAAP disclosure and M&A efficiency.

January 29

Ciao-Wei Chen

Gies College of Business
Accounting students

Intuit reveals Career Pipeline Program

Intuit has created a Career Pipeline Program, with a commitment to upskill a million accounting students over the next five years.

By Paige Hagy
Reporter

January 29
SEC

SEC charges ADM $40M for accounting, disclosure fraud

The SEC charged Archer-Daniels-Midland Company and its three former executives with accounting and disclosure fraud.

By Paige Hagy
Reporter

January 28
CPAs

Maryland CPAs lobby for licensure changes

The Maryland Association of CPAs visited the state capital in Annapolis to lobby for changes to CPA licensure and other laws.

By Paige Hagy
Reporter

January 27
AT Think Small firms: Stop trying to serve everyone

Knowing exactly who you serve — and why — is becoming one of the most powerful competitive advantages a small firm can develop.

January 27

Rachel Farris

TaxStackAI.com
Practice management

PwC said to resume work on pitches to Saudi fund after ban ends

PwC executives have asked teams to resume pitching for work with Saudi Arabia's Public Investment Fund after a one-year ban expired.

By Bloomberg News

January 26
Tax

10 ways to have a better tax season

'Cautious optimism' is the watchword for this tax season — but there's still plenty tax practitioners can do to make it run smoothly.

By Daniel Hood
Editor-in-chief

January 25

Resources

The latest Accounting Today research and discussion:

Accounting firm services

Practice management

Growth strategies
The 'Unstoppable Practice'

By Daniel Hood

April 26
Accounting firm services

Consulting
First steps in the move to advisory

By Daniel Hood

March 22
Accounting firm services

Consulting
Myth-busting: The move to advisory

By Daniel Hood

March 1

Accounting: Key Questions & Analysis

What are the key trends and strategies emerging from accounting industry leaders?

Top leaders are focused on structural challenges facing firms, including succession planning, evolving service mix, and long-term sustainability of traditional models.

How are accounting firms positioning themselves for the profession’s next phase?

Firm leaders are redefining and evaluating their strategy for growth. This includes investing in people and systems as well as rethinking how firms deliver value to address changing client needs and competition.

What role does professional identity play as accounting continues to change?

Debate continues over how accounting defines itself. This is due to accounting expanding into advisory, consulting, and technology-enabled services. These changes can raise questions about standards, training, and long-term credibility.

How are accounting firms managing leadership and succession risk?

Demographic shifts are accelerating in accounting. This means more firms are confronting leadership transitions and ownership succession which can create critical strategic risks that influence growth, culture, and valuation.