Accounting

Accounting News & Professional Insight

Accounting Today delivers news, rankings, thought leadership, and analysis for accounting professionals so they can navigate change in standards, firm strategy, technology adoption, talent, and the overall business environment.

Accounting professionals are facing rapid transformation, including shifting professional standards, demographic change, technology disruption, practice consolidation, and changing expectations for advisory services. Our coverage surfaces these strategic dynamics and provides insights and analysis for firms, leaders, and the accounting profession.

Accounting firm services

Marcum certifies Guinness world record honoring 9/11 hero

For the debut episode of new show “Breaking History," firm partner John Hughes and manager Nicholas O’Rourke served as witnesses for the record attempt.

By Danielle Lee
Editor-in-Chief

September 11
Certified Management Accountants

IMA launches new ad campaign

‘You’ve Got to Earn It’ aims to boost the relevance of the profession in the face of challenges from technology.

By Daniel Hood
Editor-in-chief

September 10
AT Think Best practices to expand your CPA firm’s reach globally

Whether you have launched an international service niche, or would like to, here’s advice on what works.

September 7

Lisa Tierney

Tierney Coaching & Consulting Inc.
Top 100 Most Influential People

The Top 100 Most Influential People in Accounting

Accounting Today's annual roster of the thought leaders, change-makers, regulators, practitioners and other leaders who are shaping the profession.

September 7
AICPA

The Top People in Public Accounting — 2018

The most influential people in the field of accounting — as chosen by their peers.

September 7
Top 100 Most Influential People

2018 Top 100 People: Ones to watch

A selection of figures whose influence will only grow -- and a special selection of tax experts.

By Daniel Hood
Editor-in-chief

September 7
Corporate ethics

Practice Profile: Proof of responsibility

Sensiba San Filippo earns accolades for its social stewardship, while reaching out to the community — and bringing in young talent.

By Danielle Lee
Editor-in-Chief

September 7

Resources

The latest Accounting Today research and discussion:

Accounting firm services

Practice management

Consulting
Trusted Advisor 2.0

By Daniel Hood

September 28
Beyond the Buzz: Moving from AI Hype to Meaningful Impact

Weaving AI into client records, workflows, documents, and billing allows accounting firms increase to by offering client accounting services. Learn why an integrated platform outperforms standalone accounting solutions.

Partner Insights from Canopy
Beyond Research: Unlocking Hidden Value from AI

Generative AI adoption among accounting firms doubled in just one year. But many firms are barely scratching the surface, using AI primarily for tax research rather than to reimagine workflows

Partner Insights from Thomson Reuters

Accounting: Key Questions & Analysis

What are the key trends and strategies emerging from accounting industry leaders?

Top leaders are focused on structural challenges facing firms, including succession planning, evolving service mix, and long-term sustainability of traditional models.

How are accounting firms positioning themselves for the profession’s next phase?

Firm leaders are redefining and evaluating their strategy for growth. This includes investing in people and systems as well as rethinking how firms deliver value to address changing client needs and competition.

What role does professional identity play as accounting continues to change?

Debate continues over how accounting defines itself. This is due to accounting expanding into advisory, consulting, and technology-enabled services. These changes can raise questions about standards, training, and long-term credibility.

How are accounting firms managing leadership and succession risk?

Demographic shifts are accelerating in accounting. This means more firms are confronting leadership transitions and ownership succession which can create critical strategic risks that influence growth, culture, and valuation.