AT Think

Ahoy, personality! Five ways CPA firms can inject more personality into their brand and client experience.

How a firm interacts with its clients can build confidence and trust, or it can create doubt and frustration if executed inefficiently or unreliably.

E-comm challenges; advising on biz sales; the IRS and math errors; and other highlights from our favorite tax bloggers.

Client advisory services are proving to be a game changer in how accounting firms engage with their clients, especially when fused with tax advisory services.

Whether clients are investing in commercial buildings, launching new ventures or improving existing properties, they have fresh opportunities for accelerated deductions.

AI and AI agents will no doubt do a lot of work in a lot of industries in the very near future. But generative AI still carries the risk of creating incorrect or fabricated information.

One of the biggest challenges facing internal auditing and accounting is recruiting the next generation of workers to each respective profession.

Can we really advocate for more CPA candidates when the accounting profession lacks the infrastructure and support to keep the ones we already have?

The accounting sector is poised to undergo its greatest reshuffling in generations.

OBBBA and gambling; a billing lesson from bookkeeping; BOI 2.0; and other highlights from our favorite tax bloggers.