AT Think

As you’ve probably noticed, the move from Yellow Pages and local print advertising to online marketing is well underway. But there’s more to online marketing than simply getting a website for your accounting firm, or getting your business listed on Google Places.

Recent studies by the American Society of Women Accountants and Howard University’s Center for Accounting Education found that even when accounting firms hire women and minorities, many of them drop out due to a lack of support that hinders further advancement.

Once we’ve confirmed with the big fish that we are interested and are ready to help, we need to know how to manage the fish as we are reeling them in.

A professional image is important in the office. But while interacting with clients and representing your firm in the community, have you ever given thought to the way you present yourself online or on other communication platforms?

Knight Capital Group’s massive $440 million trading loss is being blamed on a software glitch from a new trading system that sent a stream of bogus trades for a half hour before it was finally shut down.

The Information Technology Alliance, an independent membership association of mid-market technology consultants and providers, is going for a younger look.

Senator Marco Rubio, R-Fla., has introduced legislation to exempt U.S. Olympic medal winners from paying taxes on the medals that they win.

Owings Mills, Md.-based CPA and business consulting firm Gorfine, Schiller & Gardyn recently sent volunteers to the International Book Bank warehouse in Baltimore to sort more than 15,000 books in four hours.

The Spirit of Accounting

The American Accounting Association and the American Institute of CPAs, founding co-sponsors of the Pathways Commission on Accounting Higher Education, have released the Pathways Commission report.