AT Think

Regional CPA and business advisory firm ParenteBeard has launched a sustainability practice that will work with clients to create and further green initiatives.

Earlier this month, Accounting Today posted an article on building a new brand. In the article, it spoke specifically about the value of doing your due diligence before actually going through the branding process. Unfortunately, research like this can come with a hefty price tag.

The Virginia Society of CPAs recently received recognition for its “I Am the VSCPA” marketing campaign.

The future is looking bright for accounting graduates, according to the American Institute of CPAs’ new report, in which 90 percent of accounting firms forecast the same or increased hiring of graduates this year compared with 2010 and 71 percent of the largest firms predict more hiring.

My Google Alerts for “tax” went wild over the weekend with a strange series of headlines about a tax ruling somehow winning the Iroquois Steeplechase.

The American Society of Women Accountants and American Woman's Society of CPAs announced the 2011 Best Accounting Firms for Women.

Manpower changed the name of its Jefferson Wells unit last month to Experis in an effort to emphasize the concepts of experience and expertise.

The Big Four have dropped in the rankings of ideal employers for U.S. undergraduate students, according to the 2011 survey from employer branding company Universum.

The State University of New York Oswego School of Business will apply a $10,000 grant from PricewaterhouseCoopers’ charitable arm to their efforts for the recruitment and retention of minority students.

The Times Square offices of Thomson Reuters hosted a reception Thursday evening to mark the launch of the North American chapter of the U.K. Chartered Institute of Taxation.