AT Think

CPAs should be moving more aggressively into offering financial planning services, according to a series of speakers at the Accounting Today Growth & Profitability Summit.

IMGCAP(1)] According to Aristotle, “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” Aristotle was not an accountant, but he was a very smart man. As an early philosopher, it is fair to say that he was a trusted advisor. Furthermore, Aristotle was not a marketer, but he clearly understood branding.

Even in a tight economy, CPAs, accountants and bookkeepers are in high-demand.

As if one weren’t enough, now another group is expected to introduce its own take on how to cut the federal budget deficit.

Volunteers from RubinBrown in St. Louis recently celebrated its fifth annual Outreach Day by giving their time and talents to 12 nonprofit organizations in the area.

IMGCAP(1)] Our clients have credentials and degrees and experience that would put nearly every other profession to shame. But whether they have in-house marketers or hire outside people, they can still miss the boat on differentiating themselves from the competition.

Financial Accounting Standards Board acting chair Leslie Seidman and International Accounting Standards Board member John Smith gave a fast-paced rundown of where the two boards stand on their various convergence projects, and the overall message seemed to be, “We’re listening to you, folks.”

IMGCAP(1)] Failure is something I try to avoid at all costs. Now, I would like to believe I am the perfect human being, but as of late I have been humbly reminded that I am not. I make mistakes, and I even fail sometimes.

Parents whose children have been kidnapped by an estranged spouse typically get little help from the Internal Revenue Service in locating their missing children.

You know what they say: what happens in Vegas stays in Vegas, but in this case, you’ll want to share everything you learn at the Growth & Profitability Summit taking place Nov. 17 & 18 at the Wynn Hotel.