AT Think

The release last week of Apple’s iPhone 4 appears to have unleashed a wave of faster smart phones that could help accountants stay in touch with clients, including by mobile video conference.

IMGCAP(1)] GenX. GenY. Millenials. Generation ME. Whatever comes next. They're so different from the way we were. They're self-centered, anti-social, superficial, unhappy, etc. Maybe not so much, it turns out.

In the aftermath of the Supreme Court’s decision on the constitutionality of the Public Company Accounting Oversight Board, a new report notes that the authority of the PCAOB would be strengthened under the financial reform bill currently pending in the Senate.

IMGCAP(1)] Just like the storms that have recently passed through the country wreaking havoc, our economy has taken its toll on accounting firms across the country. In these last couple years, we have seen the importance a strong foundation plays in a firm’s ability to weather the storm. At this year’s Association for Accounting Marketing Conference a new trend has taken root that is helping firms across the country become more effective in how they market and sell their services.

A new book, “Bull's Eye! The Ultimate How-to Marketing and Sales Guide for CPAs,” has just been published by the Association for Accounting Marketing and the American Institute of CPAs’ Private Companies Prctice Section.

It was another power lunch here in Washington, D.C., on Wednesday at the Association for Accounting Marketing Summit as a panel of business development, marketing and sales discussed tangible ways that marketers could add greater value to their firms.

WebCPA’s Debits & Credits blog has been listed as one of the "Top 100 Accounting Advice Blogs” on the Online Accounting Degree website.

IMGCAP(1)] Minneapolis-based Froehling Anderson was recognized with the Gold Wellness by Design Worksite Award, the highest honor granted by Hennepin County.

It’s hard to keep a crowd hungry for networking focused on listening during a lunch panel, but Tuesday’s session at the Association for Accounting Marketing Summit fed marketers some useful perspectives, trends and predictions about the accounting profession.

An invitation-only group of more than 100 multigenerational leaders recently met at the Crowne Plaza in Independence to identify priorities to help the region become more of a talent magnet and jumpstart its economy.