AT Think

When Peter Sheahan took the stage at CCH's user conference this fall, he knew many of the Boomer accountants in the audience were going to flat-out hate him.Fresh out of high school in 1998, Sheehan started working for what was then Coopers & Lybrand (now PwC) in his home country of Australia.

Young employees will take a marshmallow today vs. a package of marshmallows tomorrow.

Young employees will take a marshmallow today vs. a package of marshmallows tomorrow.

Reality TV addicts, here's an interesting nugget for you. Rockville, Md.–based Aronson & Company sponsored one of their clients, Dan Ryan Builders, in a project with ABC's Extreme Makeover: Home Edition television show, which remodels homes of struggling families.

Got a new marketing superstar in your firm you want to recognize? Are they the type to push up their sleeves and get down in the trenches? Have their achievements caused heads to turn? If so, he/she could be the next Association for Accounting Marketing’s Annual Rookie of the Year.

Reality TV addicts, here’s an interesting nugget for you. Rockville, Md.–based Aronson & Company sponsored one of their clients, Dan Ryan Builders, in a project with ABC’s Extreme Makeover: Rockville, Md.–based Aronson & Company sponsored one of their clients, Dan Ryan Builders, in a project with ABC’s Extreme Makeover: Home Edition television show, which remodels homes of struggling families.

Got a new marketing superstar in your firm you want to recognize? Are they the type to push up their sleeves and get down in the trenches? Have their achievements caused heads to turn? If so, he/she could be the next Association for Accounting Marketing's Annual Rookie of the Year.

It's always nice to see an accounting firm put their money where their mouth is when it comes to the younger generation – and Goodman & Company has set a fine example.

Gen Xers grew up recycling in elementary school and I, at least, was told to scold my parents if they didn’t recycle, too.

Gen Xers grew up recycling in elementary school and I, at least, was told to scold my parents if they didn't recycle, too. Today when I attend conferences like Sage Summit this week, I'm happy when I see recycle bins and notes that the conference—and company—are going green. But it's not long before I found out that green has many shades.