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Amy Vetter
Vetter-Amy-B3 Institute - NEW 2025
Job title
CEO
Company/organization
The B3 Method Institute
AT Think
About

Amy Vetter, CPA, CGMA, is the CEO of The B³ Method (Business + Balance = Bliss) Institute, where she empowers accounting professionals to transform their firms through connected leadership and client advisory excellence. With over 25 years of experience, including executive roles at global technology companies, she blends deep industry knowledge with mindfulness principles to help practitioners create sustainable success. Her Cherished Advisory Services programs guide firms in developing high-value client relationships that drive growth and profitability. A best-selling author, sought-after keynote speaker, and host of the Breaking Beliefs podcast, she has been repeatedly recognized as one of the Top 25 Most Powerful Women in Accounting and a Top 100 Most Influential Person in Accounting by industry publications.

Areas of expertise
Practice managementCASTechnology
Connect with Amy in real-time
  • About Amy
  • twitter AmyVetterCPA
CONTRIBUTED STORIES
  • AT Think Developing a growth mindset culture

    These nine steps can help you transform your firm's culture by starting with small, intentional changes that challenge fixed thinking patterns.

    January 15
    Amy Vetter
    Amy Vetter
    The B3 Method Institute
  • AT Think Get intentional and reclaim your calendar

    By viewing time as a valuable asset — much like the financial assets you manage for clients — you can make better choices about how you invest your hours.

    November 27
    Amy Vetter
    Amy Vetter
    The B3 Method Institute
  • AT Think Mindful technology: Balancing digital tools and human connection

    It's all too easy to become consumed by our screens, losing touch with the human connections that are vital to our work.

    July 22
    Amy Vetter
    Amy Vetter
    The B3 Method Institute
  • AT Think Connected Leaders: Cultivating deeper bonds for team success

    Taking a different approach to leadership, management and community can yield tremendous results.

    May 28
    Amy Vetter
    Amy Vetter
    The B3 Method Institute
  • AT Think CAS: Become a cherished advisor in the digital age

    The blend of cutting-edge technology and the warmth of human connection is creating a whole new playing field for professionals

    April 4
    Amy Vetter
    Amy Vetter
    The B3 Method Institute
  • AT Think Leading client onboarding: The prologue to client success

    Accounting firm leaders need to take the lead in welcoming new clients.

    December 19
    Amy Vetter
    Amy Vetter
    The B3 Method Institute
  • AT Think The art of mindful selling: Becoming a cherished advisor

    It's time to shift your focus from the transactional to the relational.

    October 9
    Amy Vetter
    Amy Vetter
    The B3 Method Institute
  • AT Think Maximizing your firm's marketing ROI

    Your efforts in this area are the essential driver for sustained success in your practice.

    August 18
    Amy Vetter
    Amy Vetter
    The B3 Method Institute
  • Practice management
    Curating your client base

    Seven ways to attract the right clients — and let go of the rest.

    By Amy Vetter
    July 13
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  • AT Think Scaling your practice: Balancing growth with purpose and values

    The first step is to take a step back and answer some important questions about your practice.

    June 12
    Amy Vetter
    Amy Vetter
    The B3 Method Institute
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© 2026 Arizent. All rights reserved.
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© 2026 Arizent. All rights reserved.