Barbara Glasser is an award-winning marketing executive with proven success at world-class financial brands. �She currently is Senior Vice President, Head of Marketing, Corporate Communications and Product Management for New York-based Astoria Bank, with branches throughout the New York metropolitan area.� This year, Barbara led the bank through a complete rebrand that included development of a suite of new products, new services, a new name and logo, and a new corporate identity.� Prior to her joining Astoria, Barbara worked for TD Bank Group at their corporate headquarters in Toronto, Canada.� While there she led marketing for TD�s Canadian Retail Bank Savings & Investing, TD Waterhouse Discount Brokerage, TD Wealth, TD Asset Management and TD Securities on an international basis. �Prior to that, she was Managing Director, Global Head of Marketing for Citigroup's Smith Barney and Citi Private Bank businesses.� While there she was named Marketer of the Year by the Financial Communications Society on behalf of her work for Smith Barney. � Barbara has also held senior marketing roles at JPMorgan Chase and Merrill Lynch, but started her career at the former Shearson Lehman Brothers. �What she does best is help organizations more effectively attract, retain and grow their customer bases by converting those customers into true brand advocates.
Like what you see? Make sure you're getting it all
Accounting Today is a leading provider of online business news for the accounting community, offering breaking news, in-depth features, and a host of resources and services.