As a Solution Architect at Elsevier, Ben Cox is responsible for providing solutions for business processes and capabilities across multiple business domains such as Marketing, Sales, order management and Finance. With a strong background and passion for information architecture and integration he was the ideal Architect to lead Elsevier�s MDM initiative. Mr. Cox considers Customer MDM to be a major lynchpin in delivering consistency across business domains to enable highly valuable insights about customers that will enable greater customer experience and revenue generation.
Like what you see? Make sure you're getting it all
Accounting Today is a leading provider of online business news for the accounting community, offering breaking news, in-depth features, and a host of resources and services.