Cheryl Guerin is group executive, Global Products & Solutions for the US Market. In this position, Ms. Guerin is responsible for Products and Solutions Development and Management, Marketing and MasterCard Advisors � the professional services arm of MasterCard Worldwide that offers consulting expertise in the payments industry.Prior to this role, Ms. Guerin ran US Marketing in which she focused on delivering strategies and programs that drive greater preference for MasterCard's brand, products and services across B2B and B2C audiences. This included directing the brand�s award-winning Priceless advertising campaign, sponsorships, digital and partner marketing activity to drive greater connection with consumers.Ms. Guerin joined MasterCard in 2000 and has held positions in Global Promotions and Global Digital Marketing, with a heavy focus on cross-functional integration, issuer value and merchant support. Key achievements include setting best practices and building organizations around these disciplines globally, as well as continued industry accolades.Prior to MasterCard, Ms. Guerin held several account service positions at advertising agencies such as Bates Worldwide and Bozell � managing campaigns and product launches for clients such as Avis, American Home Products, Best Foods, KLM Airlines, NatWest Bank and Samsung.Ms. Guerin is an active Member of the ANA (Association of National Advertisers) and IAB (Interactive Advertising Bureau). Cheryl was named to Brand Innovators 2013 Top 50 Women in Brand Marketing, the 2012 Internationalist Top 100 Global Marketing Leaders, was a 2011 CEO Award Winner for leading the launch of the Priceless Cities, and was recognized among Westchester�s �40 under 40� rising stars in business by the Business Council of Westchester in 2010.Ms. Guerin holds a Bachelor of Business Administration from Pace University�s Lubin School of Business and lives in Westchester, NY with her husband and two sons.�
Like what you see? Make sure you're getting it all
Accounting Today is a leading provider of online business news for the accounting community, offering breaking news, in-depth features, and a host of resources and services.