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Darren Root
Root-Darren-Rootworks and Liscio
Job title
Chief strategist
Company/organization
Rightworks
AT Think
About

Darren Root, CPA, CITP, CGMA, is the founder of Rootworks and serves as chief strategist for Rightworks. He has over 30 years of experience as a CPA and in management within the profession, and a passion for helping firm owners modernize and transform their practices into thriving, sustainable enterprises. He has earned numerous awards and continues to contribute to the profession with books, articles, podcasts and shows that educate and inform the industry in all areas of firm operations, industry trends and business model.

Areas of expertise
Practice managementTechnologyAutomation
CONTRIBUTED STORIES
  • AT Think 5 steps to mastering a holistic services model

    The tools, techniques, strategies and relationships you need to embrace to expand into advisory services.

    April 30
    Darren Root
    Darren Root
    Rightworks
  • AT Think AI and the move to holistic client services

    Embracing artificial intelligence can help firms transition from traditional to holistic client services based around advisory offerings.

    April 16
    Darren Root
    Darren Root
    Rightworks
  • AT Think Five reasons firms are struggling — and what to do about it

    These pain points can be debilitating when trying to build and run a successful business — but there are solutions.

    December 30
    Darren Root
    Darren Root
    Rightworks
  • AT Think Accounting firm automation: Elevation over elimination

    The idea of automation often inspires a 'fight or flight' reaction in accountants, but it shouldn't.

    October 17
    Darren Root
    Darren Root
    Rightworks
  • AT Think Better Every Day: Software suite or best-of-breed cloud apps?

    It’s time to be intentional about building a modern digital ecosystem.

    December 9
    Darren Root
    Darren Root
    Rightworks
  • Practice management
    Four ways to reset your firm for 2021

    It’s not too early to start planning how to make your firm better next year.

    By Darren Root
    November 10
    2020 to 2021 with cubes
  • AT Think Leaning in to community to grow and prosper

    Accounting firm leaders need to raise their heads from their everyday work to learn from each other.

    October 23
    Darren Root
    Darren Root
    Rightworks
  • AT Think Just keep leading

    Now is the time to redouble your efforts, not to rest on your laurels.

    September 14
    Darren Root
    Darren Root
    Rightworks
  • AT Think Better Every Day: Virtual — the new work platform

    Success in this landscape requires a different mindset and a new approach.

    August 17
    Darren Root
    Darren Root
    Rightworks
  • AT Think Better Every Day: It’s time for firms to pivot

    The best time to make changes? When everything you’ve ever known has been turned upside down.

    July 13
    Darren Root
    Darren Root
    Rightworks
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© 2025 Arizent. All rights reserved.
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© 2025 Arizent. All rights reserved.