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Darren Root
Root-Darren-Rootworks and Liscio
Job title
Chief strategist
Company/organization
Rightworks
AT Think
About

Darren Root, CPA, CITP, CGMA, is the founder of Rootworks and serves as chief strategist for Rightworks. He has over 30 years of experience as a CPA and in management within the profession, and a passion for helping firm owners modernize and transform their practices into thriving, sustainable enterprises. He has earned numerous awards and continues to contribute to the profession with books, articles, podcasts and shows that educate and inform the industry in all areas of firm operations, industry trends and business model.

Areas of expertise
Practice managementTechnologyAutomation
CONTRIBUTED STORIES
  • Better Every Day 5 principles for running a smarter firm

    Accountants can learn a lot from giants like Netflix and Marriott — and from their own clients.

    August 12
    Darren Root
    Darren Root
    Rightworks
  • Better Every Day Taking the time to get to your ideal days

    Accounting professionals are notorious for living by their work calendar — and that should change.

    June 10
    Darren Root
    Darren Root
    Rightworks
  • Better Every Day Client experience is where it’s at

    Delivering an unforgettable experience is what will separate your firm from the pack.

    May 13
    Darren Root
    Darren Root
    Rightworks
  • Better Every Day Cashing in on business advisory services

    Find a balance that’s right for your accounting firm.

    April 8
    Darren Root
    Darren Root
    Rightworks
  • Better Every Day Defining the elements of a simplified business model

    Building the firm you want starts with figuring out 'What,' 'Who' and 'How'

    March 11
    Darren Root
    Darren Root
    Rightworks
  • Better Every Day The traditional firm is still very much alive

    Learn to balance traditional practices with modern improvements to achieve transformation at your own pace.

    February 11
    Darren Root
    Darren Root
    Rightworks
  • Better every day Build solutions, not services, to drive growth

    Make 2019 the year you offer your clients what they really need.

    January 7
    Darren Root
    Darren Root
    Rightworks
  • Better every day The mark of an educated mind

    When you challenge traditional thinking and open your mind to new perspectives, positive change will follow.

    December 17
    Darren Root
    Darren Root
    Rightworks
  • Better every day Let’s ditch the dogma and get to something better

    In the first installment of a regular column, Darren Root explains why there is no better time to challenge traditional thinking and work to make your firm better every day.

    November 16
    Darren Root
    Darren Root
    Rightworks
  • AT Think The new digital era calls for a new digital strategy

    Accountants can’t settle for ‘good enough’ anymore -- it's time to 'think different.'

    August 27
    Darren Root
    Darren Root
    Rightworks
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Accounting Today is a leading provider of online business news for the accounting community, offering breaking news, in-depth features, and a host of resources and services.

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© 2025 Arizent. All rights reserved.
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© 2025 Arizent. All rights reserved.