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Darren Root
Root-Darren-Rootworks and Liscio
Job title
Chief strategist
Company/organization
Rightworks
AT Think
About

Darren Root, CPA, CITP, CGMA, is the founder of Rootworks and serves as chief strategist for Rightworks. He has over 30 years of experience as a CPA and in management within the profession, and a passion for helping firm owners modernize and transform their practices into thriving, sustainable enterprises. He has earned numerous awards and continues to contribute to the profession with books, articles, podcasts and shows that educate and inform the industry in all areas of firm operations, industry trends and business model.

Areas of expertise
Practice managementTechnologyAutomation
CONTRIBUTED STORIES
  • AT Think Better Every Day: A contactless experience is the big, new competitive advantage

    Darren Root shares why keeping your clients' comfort in mind is more important than ever.

    June 1
    Darren Root
    Darren Root
    Rightworks
  • AT Think Better Every Day: Think bigger about firm communications

    An advanced website platform and larger-scale communications strategy are critical going forward.

    May 11
    Darren Root
    Darren Root
    Rightworks
  • AT Think Better Every Day: Take the reins and lead

    Here are four things your firm should be doing right now to move forward during the coronavirus pandemic.

    April 14
    Darren Root
    Darren Root
    Rightworks
  • AT Think Tax season forecast: Sanity

    Your firm’s filing season culture really is in your control.

    March 10
    Darren Root
    Darren Root
    Rightworks
  • AT Think Better Every Day: We become what we think about

    The beauty of being intentional about everything in your life.

    February 24
    Darren Root
    Darren Root
    Rightworks
  • AT Think Better Every Day: From advisor to arbiter of elegance and civility

    Accountants should be ‘ladies and gentlemen serving ladies and gentlemen.’

    January 13
    Darren Root
    Darren Root
    Rightworks
  • AT Think Better Every Day: People, products and platform

    These are the building blocks for making your clients’ lives better.

    October 24
    Darren Root
    Darren Root
    Rightworks
  • AT Think Do you know what your firm sells?

    A lack of clarity can be an enterprise killer for accountants.

    October 15
    Darren Root
    Darren Root
    Rightworks
  • AT Think Better Every Day: It’s all about the data

    Is your firm paying attention to all the opportunities created by the client data you collect?

    September 10
    Darren Root
    Darren Root
    Rightworks
  • Better Every Day Second-half-of-life thinking

    Do your firm and your life represent who you truly are?

    September 2
    Darren Root
    Darren Root
    Rightworks
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© 2025 Arizent. All rights reserved.
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© 2025 Arizent. All rights reserved.