Heather Cox is the CEO of Citi FinTech, the innovative business within Citi Global Consumer Bank responsible for building the first truly mobile bank of tomorrow. Heather leads a team that is responsible for building a smartphone-centric business model that delivers radically simple, connected experiences across the full range of client services including borrowing, spending, saving, investing and protecting. These cutting edge services will provide simpler, faster and more secure resources to enable growth and economic progress for the more than 59 million individuals and small businesses that Citi serves around the world.Before becoming the CEO of Citi FinTech, Heather was the Chief Client Experience, Digital and Marketing Officer for Citi. In this role, she was responsible for the overall client experience, including global customer satisfaction efforts, creating a common client experience and leading Digital, Marketing and Decision Management across Global Consumer Banking.During her time at Citi, Heather has been focused on driving digital transformation within the Global Consumer Bank by transitioning the business to an agile development methodology, inviting innovation through the Citi Mobile Challenge and FinTech meet up programs, and embarking on the evolution to an Application Program Interface (API)-based organization. Heather and her team redesigned a new mobile app for iOS clients, launched the first banking experience for the Apple Watch, established a Design center of excellence and devised a global strategy that will create significant revenue growth opportunities for the Global Consumer Bank.Prior to joining Citi in 2014, Heather served as the Head of Card Operations at Capital One Financial Corporation, where she developed, led and delivered a comprehensive customer experience strategy, leveraging digital innovations and customer data insights to help position it for further growth, customer engagement, and operating efficiency. Prior to Capital One, Heather served as the Head of North American Operations at E*TRADE.Heather was honored with a series of accolades in 2015 including being named as one of the “10 Most Innovative CEOs in Banking” by Bank Innovation as well as “Digital Banker of the Year” and one of the “Most Powerful Women in Banking” by American Banker. She was also recognized in the Washington Business Journal’s “Women Who Mean Business” in 2013 and was named to American Banker's “Women to Watch” list in 2011 and 2013.Heather graduated Cum Laude with a Bachelor of Arts degree in Economics from the University of Illinois. She currently serves on the boards of Citibank Singapore Limited, St. Stephen’s and St. Agnes schools, and LIFT, a non-profit organization that is working to permanently lift people out of poverty.
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