Ken Hoffman is President of DPC DATA Inc., a leading provider of municipal bond disclosure information and solutions since 1992.In his role, Ken is responsible for business and product development strategy, sales and operations.� This includes maintaining and improving existing DPC DATA product delivery platforms to enhance Financial Advisors, Traders and Compliance workflows with greater efficiencies in data presentation and usefulness.� Prior to joining DPC DATA, Ken was Director and Head of Wealth Management Products at Tradeweb Direct (previously BondDesk) where he had a leading role in defining and launching the BondWorks� Financial Advisor Workstation.� Over the past 20 years, Ken also held product management positions in many areas of Standard & Poor’s and was instrumental in conceptualizing and implementing several new products tailored to fixed-income professionals. He authored the company’s redistribution strategy for Ratings Information dissemination and managed business relationships with large market data vendors including Bloomberg, Reuters and Thomson. His efforts resulted in products sales that consistently exceeded revenue expectations.In 2008, Ken received a CODiE™ Award from the Software & Information Industry Association (SIIA) for developing the Best Online Professional Financial Information Service. In 2002, he was the recipient of a McGraw-Hill Corporate Achievement Award for product innovation. He is a member of the Product Development and Management Association, is Pragmatic Marketing� Certified and holds a Master’s Degree in Information Systems.
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