As the Vice President of Marketing at Quicken Loans, Matt and the Marketing Team are responsible for all lead generation, including broadcast advertising, online and mobile marketing, direct mail, e-mail and social media. They are also responsible for remarketing to past clients and increasing the conversion of leads already generated through Quicken Loans marketing programs and campaigns. The team also supports internal marketing for Quicken Loans. Matt joined Quicken Loans in 2004 as the Director of Internet Marketing and was responsible for leading and growing the Web Marketing Team and helping develop and execute on the companys online strategies. This included developing the initial strategic direction of Quizzle, building out the companys social media and content strategy, and working with the team to implement an online testing and measurement platform for the Quicken Loans websites. In 2009, Matt accepted the position of Vice President of Marketing. Prior to joining Quicken Loans, Matt decided to forego his senior year of high school and later enrolled at the University of Michigan, Ann Arbor where he earned his degree in History and Philosophy. His favorite part of working at Quicken Loans is being able to create opportunity and growth for his fellow team members and clients. His favorite ISM is Numbers and Money Follow; They Dont Lead.
Like what you see? Make sure you're getting it all
Accounting Today is a leading provider of online business news for the accounting community, offering breaking news, in-depth features, and a host of resources and services.