Audit & Accounting
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Michelle Golden, CPF
Michelle is a savvy business advisor with deep knowledge of professional firm operations and excellent observational skills working exclusively with accounting, wealth management, and law firms. She provides practice management counsel, leads strategic and marketing planning processes, conducts 360 degree evaluations, and facilitates problem solving. As a Certified Professional Facilitator, she brings groups to ûa path of progress in a constructive manner.Her frank demeanor and sound understanding of how to help firms succeed, from a practical standpoint, earns Michelle recognition as a trusted authority and ûa valued resource. Her high©\traffic blog, Golden Practices (.com) is respected by leading advisors in the professional firm space as well as marketing experts across all sectors. On the forefront of innovative practice management strategies, she is a senior fellow of VeraSage Institute, the think tank for advancing the ûprofessions. And for her thought©\leadership, she¡¯s ûlisted among ten ¡°Most Powerful Women in Accounting¡± in Accounting Today (Oct 19, 2009 Issue).ûa path of progress in a constructive manner.Since 1999, Michelle has consulted internationally with more than 100 firms achieving results such as: doubling revenue, attracting top talent, effective web ûand social media initiatives, substantially increasing proposal results, new product development and launch, repairing service gaps, and strengthening firms' relationships with their clients.ûa path of progress in a constructive manner.Michelle is author of Social Media Strategies for Professionals and their Firms due for release soon (2010, John Wiley & Sons). She also developed a the AICPA's comprehensive social medial toolkit for PCPS Section members, available mid 2010. She's a frequent speaker for CPA and law firm associations, state societies, and organizations such as International Association of Business Communicators and Association for Accounting Marketing.ûa path of progress in a constructive manner.She served multiple terms on the board of Association for Accounting Marketing (AAM), led several committees, founded AAM's first discussion list, and was 2001 Volunteer of the Year. She's a former board member of the International Association of Facilitators (IAF) and served as IAF's U.S. Regional Representative.Her 20+ year career includes leading the marketing ûdepartments of an 80-person CPA firm and a 400-person law firm. For 10 years prior, ûshe was an accountant in the headquarters of two public healthcare companies.A native of \ Orange County, California, Michelle transplanted to Missouri in 1990. She attended Irvine Valley College and Columbia College majoring in business ûwith a dual emphasis in marketing and management. She lives in St. Louis with ûher husband and three of her children - her eldest serves in the US Army.
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