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DM Review wishes to thank Roberta for her monthly Adoption of Business Solutions column. Roberta Moore is president and founder of Qualitative Marketing specializing in association marketing to help high-tech companies open new markets. She has 17 years experience in understanding end-users' Customer Buying Model and in building Market Ecosystems that address it. She has developed and implemented successful end-user adoption programs through a strategy that helps technology companies identify, understand and acquire qualified end users not reached through traditional methods.