Sarah Sikowitz serves B2C marketing professionals. Sarah's chief role is to help marketing leaders navigate the needs from and relationships with the agencies that serve them. She analyzes the role of agencies as a part of the post-digital landscape, including agency portfolio management and in-house agency strategy.Previous Work ExperienceBefore joining Forrester, Sarah was vice president, group media director at 360i, leading the media team in the New York office. Previously, she was a senior product marketing manager at Yahoo, developing go-to-market strategies for key Yahoo properties. She previously held roles focused on digital media and marketing at Razorfish and OMD.EducationSarah has a bachelor's degree in American studies from Wesleyan University and an MBA in marketing from Kellogg School of Management.
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