Vickie Farrell

Vickie Farrell is VP of marketing for Cerebra, leading provider of semantic technology-based products for managing and integrating technical and business metadata. She has spent 20+ years marketing database, data management and data warehousing products, beginning with the launch of DEC's Rdb. Farrell led consulting firm Migration Software into data warehousing in the mid-1990s. She served as VP of Marketing at Torrent Systems, acquired by Ascential Software. As VP of Data Warehouse Marketing at Teradata, a division of NCR, she developed aggressive programs that helped win data warehouse implementations away from competitors. Farrell is a frequent spokesperson and has written numerous articles about trends in data warehousing. She is a member of the Board of Advisors for Datallegro. You can reach her at