Yin Sze is the Director of Customer Growth Decision Management for Citi’s Cards business. She is accountable for driving the lend and spend growth strategy for existing cardmembers, and Big Data / Machine Learning strategy for the Cards business.Areas of specific responsibility include defining /identifying Cards’ target clients enabling the value proposition development for each target client segment, targeting and pricing / offer optimization to grow customer wallet share, and marketing investment optimization. The Customer Growth Decision Management team is responsible for the test and learn agenda, measure program success, forecasting, and provide data driven business solutions.�Yin leads a large high performing team of professionals with diverse backgrounds across multiple geographies. She continuously raises the bar and is passionate about building world class analytical capabilities to drive sustained business growth.Yin joined Citi in 2001 and has held various positions in Marketing Information Management, Risk Management, and Decision Management with increasing responsibilities during her tenure. �
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