Yongyong Kennedy is the head of Financial Services Measurement group at Facebook Inc., a global industry leader in digital content and advertising.Yongyong has over 17 years of diversified financial experience and database marketing expertise through various senior posts with financial industry beacons such as American Express, Citigroup, JP Morgan Chase and Capital One.Yongyong�s expertise includes marketing optimization in both direct response and brand marketing fields, client segment insights as well as product/servicing strategies. She is also passionate about bridging the offline insights and digital practice to drive optimized cross media marketing decisions.�
Like what you see? Make sure you're getting it all
Accounting Today is a leading provider of online business news for the accounting community, offering breaking news, in-depth features, and a host of resources and services.