
The initial response to artificial intelligence from the accounting community was one of wonder and amazement and, for a while, it seemed like every firm from the smallest storefront to the largest network was eager to demonstrate its embrace of the technology.
But today, as more firms become familiar with AI — especially its generative and agentic variants — firms are focusing less on blanket adoption and more on governance, recognizing both its powerful potential and its very real limitations.
Virtually every firm included in this year's list has a formal governance policy specifically governing AI use, and the few who do not have already found ways to work AI into already existing frameworks. Further, a rough consensus of what an AI policy should look like has begun to form. Firms in general have implemented strict prohibitions on unloading sensitive client data into public AI tools, require mandatory training on responsible AI use, and regularly monitor and assess their AI activities.
Many others have gone further, doing things like establishing cross-functional AI teams, addressing AI in their written information security plans, educating people on AI's ethical challenges, or establishing private cloud environments specifically for AI.
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Much of this has been done in recognition of AI's risk and its limitations. It is not 2023 anymore and no one is thinking AI will solve all their problems. Yes, the technology has done many impressive things: Firm leaders report major time savings, deeper analytics, expanded automation, better brainstorming, and incredible efficiencies in software development. At the same time, nearly all the Best Firms for Technology have been frustrated by inaccurate, inconsistent or low-quality outputs, naming this as one of their biggest disappointments with the technology.
Other firms mentioned lengthy and difficult implementations, cybersecurity and data privacy problems, and difficulty working with tools like Excel.
"AI is far from a silver bullet. It's easy to build something that works in the innovation lab, but it's much more challenging to build something reliable and scalable across the firm. Even well-trained models can be inconsistent, and costs can rise quickly without a clear return," said Jonathan Kraftchick, an assurance partner at Top 100 Firm Cherry Bekaert.
These firms' approach toward AI has much in common with their technology stance as a whole, as every firm in this year's list also said they have a written technology strategy. Each one is taking a deliberate and intentional approach to their technology infrastructure with the expectation that it will pay dividends in the future.
When asked what they hope AI would be able to do eventually, leaders mentioned not just these problems being solved, but also bots being able to better connect the dots and understand contexts better, which would enable them to become true assistants that can handle complex administrative tasks, as well as better data cleaning capacities and better interoperability with things like Excel or PowerPoint.
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Yet these challenges are not preventing firms from continuing major investments in AI; they are, in fact, accelerating them, as tech spending is going up. Of the 10 firms in this list, four said their technology spending has increased significantly since last year, four said it increased slightly, one said it stayed about the same and one said that, while absolute costs have significantly grown, its per-user costs have shrunk. As for why so many firms are spending more on tech, AI was frequently cited, alongside rising service fees and the need to support additional staff.
"We are a digitally determined organization from the top down. We seek to invest in technologies that improve our capabilities, responsiveness, and our quality. Fiscal year 2024 and 2025 has us investing in AI-enabled solutions which support these attributes. Additionally, some core solutions under transition/transformation result in overlapping costs for the duration of the change," said Peter Sebilian, chief technology officer and chief information security officer for Top 100 Firm AAFCPAs.
This focus on AI plays into other aspects of their technology. For instance, this year's firms lean heavily on cloud computing, with the majority saying they have no physical servers on site. Even among those that do have at least one, the applications they use are almost entirely cloud-based. Similarly, cybersecurity is a big priority for each of these firms as well, as nearly all of them adhere to at least one recognized cybersecurity standard, such as SOC 2, ISO 27001 or NIST CSF.
Overall, these are firms that take AI seriously in terms of not only adoption but oversight and supporting infrastructure. Given the rapid pace of development in this sector, who knows what we'll see next year?
With all that in mind, below are this year's Best Firms for Technology.
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